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4-10-2001 - "Symbolic Builds Online Interactive Marketing System"
Phoenix, Arizona - Symbolic Productions has created a highly effective, online marketing system called the Interactive Marketing System (www.interactivemarketingsystem.com). The Interactive Marketing System is a suite of online, interactive marketing tools designed to improve the value and marketing effectiveness of websites.
Since 1990, Symbolic has offered complete multimedia services including website development and promotion, film and video production, CD-ROM production, graphic design, and script/copywriting - all under one roof.
Symbolic's vast experience with Internet technologies and direct marketing led to the company's latest innovations of strategic online marketing solutions such as email marketing, Data Capture, Interactive PostCards, I-Newsletters and more. After mass development and testing, the decision to offer each of these products concurrently generated impressive results for Symbolic's diverse client base - from start-ups to Fortune 500 companies - so much so that the company branded the entire family of products under the umbrella name of Interactive Marketing System.
"The Interactive Marketing System was developed to turn our clients' websites into lead-generating machines," says Symbolic president, Michael Hibdon. "With thousands of visitors coming to our clients' websites every month, we realized there was a great opportunity to not only capture valuable contact information from visitors who were willing to provide it, but to also continually market to their individual interests. We created the opportunity for our clients to generate highly-targeted marketing messages for a fraction of the cost of traditional advertising. We call it 'dialogue marketing.'"
"Our research showed that only one to four percent of visitors will actually navigate to a 'Contact Us' button," Hibdon continued. "Our Interactive Marketing System is very proactive by offering automated invitations for visitors to submit their contact information. We have seen some websites capture the contact information for up to 40 percent of those visiting a website, which allows the client to market special offers back to a highly-targeted audience. Traditional advertising methods can't compete with results like that."
The basic function of an effective interactive marketing solution is to capture a website visitor's name and email address, and to define specific parameters that are relevant to a client's product or service offering. The goal is to create a personal, interactive relationship between the customer and the company, but to do it in a way that is quick, easy, and agreeable to the customer. The approach is to understand the end goal of the client.
"Our Interactive Marketing System builds the online relationship between the client and the customer or potential customer gradually," says Hibdon. "One of the most important elements of the Interactive Marketing System is the Interactive PostCard. Interactive PostCards are custom-designed, interactive graphical elements that feature highly-targeted offers and in some cases can feature video and audio clips to enhance marketing messages. We also offer an I-Brochure and I-Newsletter. All of these are much more effective than printed versions in that there is no printing, postage or paper. They can be edited and changed up to the minute before they are sent and they can be sent to 1 of 10,000 prospects for the same cost. You can track the results to know what time of day the recipient read the piece, if they entered your website, accepted your offer, forwarded the element on to a friend, etcÂ…No printed marketing piece can achieve that."
The Interactive Marketing System consists of the following elements:
- Data Capture System - This system captures the email contact information of site visitors and populates a data file of new leads around the clock.
- Interactive PostCards - These are attention-grabbing graphical elements that deliver interactive marketing messages.
- Video Tours & Video Slide Shows - These elements are :30 - 2:00 and are a dynamic way to send streaming video messages to prospects.
- PlayBack Window - These are attractive, custom-designed windows for showcasing Video Tours or Video Slide Shows will play in.
- "Welcome Back" Script - Welcomes visitors back to a website by name and launches relevant 'Buttons ads' specific to their interests.
- I-Press - Graphically enhanced press releases for maximum readership.
- I-News - Features stories, special offers, and important updates sent to a client's data file list.
- I-Brochure - Graphical, interactive brochures featuring descriptions of products and services.
- Button Ads - Small but effective ads with targeted messages that appear on a website.
- Search Engine Optimization - Places websites with top search engines and drives site traffic.
Many other systems, referred to as "online profiling systems," require that prospective customers fill out a lengthy profile with as many as 30 questions. Although this gives a company a good deal of information on their prospects, research shows less than seven percent of an audience will take the time to fill out the forms.
The Interactive Marketing System is based on proven fundamentals of interactive marketing. To receive a proposal for placing the Interactive Marketing System on your website or for samples of the system, contact Symbolic at: or call: or toll free: 1.866.SYMBOLIC.
About Interactive Marketing System
The Interactive Marketing System (IMS) is one of the most flexible suites of online marketing components available today. Automatically build an opt-in email database of leads from those visiting your website and market your messages back to them with highly-targeted Interactive PostCards, Graphical Emails, I-Newsletters, Flash Movies, I-Brochures, I-Proposals, and more. Increase the effectiveness of your message with streaming video and Flash Movies. The Interactive Marketing System - more effective than print ads and less expensive than direct mail.
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