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3-7-2002 - "World Famous Waldorf=Astoria Chooses Symbolic's Interactive Marketing System"
Symbolic's Interactive Marketing System (IMS) is the online marketing solution of choice for the world famous Waldorf=Astoria Hotel in New York City. Symbolic's twelve years of experience with website design and promotion, film and video production, CD-ROM production, and graphics design services for the hospitality industry has allowed Symbolic to form a comprehensive understanding of its clients' needs resulting in many innovations unique to this segment. The latest and perhaps the most effective is the Interactive Marketing System.
"Our corporate office recommended Symbolic's Interactive Marketing System. In fact, they recommended Symbolic as a company and IMS as a product," says Mark Lauer, Director of Sales and Marketing for The Waldorf=Astoria. "Not only does Symbolic have extensive experience in the hospitality industry, their service is personalized and customer-centric. Ultimately, we chose IMS for its merits as a cost-effective marketing tool. We plan to use it to build our hotel-wide initiative for database marketing and guest history profiling."
Michael Hibdon, President of Symbolic elaborates, "IMS is a proactive suite of tools used for both generating highly qualified leads directly from the client's websites and delivering highly-targeted marketing messages in an automatic, interactive fashion. The leads populate a customized database used for targeted correspondence - guests can be informed of packages and specials, receive holiday greetings and even receive birthday salutations. The Waldorf=Astoria is now equipped to "get to know" their guests and, in turn, make solid brand impressions."
About The Waldorf=Astoria Hotel:
Since itsng in 1931, The Waldorf=Astoria has represented a dedication to excellence and service that is world-renowned. Soaring nearly 50 stories, The Waldorf=Astoria regally commands a full city block and is an American institution. As one of the first grand hotels to combine luxurious elegance with a myriad of amenities and services, the Art Deco landmark beckons New Yorkers and visitors alike.
View their Interactive PostCard at: http://www.dm001.com/postcards/waldorf/
About Interactive Marketing System
The Interactive Marketing System (IMS) is one of the most flexible suites of online marketing components available today. Automatically build an opt-in email database of leads from those visiting your website and market your messages back to them with highly-targeted Interactive PostCards, Graphical Emails, I-Newsletters, Flash Movies, I-Brochures, I-Proposals, and more. Increase the effectiveness of your message with streaming video and Flash Movies. The Interactive Marketing System - more effective than print ads and less expensive than direct mail.
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